This project was to create a location poster for an annual meeting of the International Typography Association, ATypI. The location for the conference was the Print Media Academy, a conference and training center owned by Heidelberger Druckmaschinen AG (Heidelberg Printing Presses). In front of the building is a sculpture, Jürgen Goertz’s S-Printing Horse.
To represent both the building and the printing process, I created an object style poster featuring the sculpture. To suggest the technological progression that the printing process has undergone, I created the image of the sculpture digitally, but placed in on a hand-painted background.