The Grown Up Chocolate Company put out a call for designers to create package labels for a new line of nut-free, dairy-free, vegan chocolates. There is an assumption (formerly rightfully) that dairy-free and, especially, vegan products are not tasty. I decided it would be important to focus on the flavors. Therefore, I added closeup images of the ingredients, which took up half of the front side of the box. I placed the descriptors prominently between the flavor name and the company name. Since the images didn’t convey the company’s sense of fun and quirkiness, I reworked the typography of the company name to suggest these qualities.